Which of the Following Statements About Mass Marketing Is True

Operations Management questions and answers. 1 point True False 34.

Market Segmentation Levels

D Focused marketing programs which are designed to build closer relationships with.

. The success of any organizations marketing efforts depends on its ability to engage in mass marketing. Which of the following statements is true of the marketing management process. The focus of production-driven companies is on developing and sustaining relationships with their customers.

Most marketers are seeking a one-time exchange or transaction with their customers. 23 Mass marketing seeks to promote ones product to the widest possible audience with the assumption that sales will increase in proportion to the number of people exposed to the advertisement. Automakers typically use a mass marketing strategy.

B Communications through mass media bypasses opinion leaders and reaches the individual buyers. Which of these statements about mass marketing is true. Resources are NOT evenly distributed throughout the world.

Check all that apply Target marketing fulfills the selected groups needs better than mass marketing. Target marketing can mean big profits and big markets. Which of the following statements is true of marketing.

C Magazines typically use a mass marketing strategy. B Magazines have not benefited from advances in communication technologies. C Network television magazines newspapers and other traditional mass media continue to increase their dominance.

D Ad clutter is decreasing. A The influence of mass media on public opinion is more direct powerful and automatic than marketers have supposed. B Mass-media audiences are increasing.

The nations population pyramid is developing. Mass marketing can be cost effective. E E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail.

BMarketers see themselves as responsible for ensuring product quality. 1 point True False 36. Most marketers are seeking a one-time exchange or transaction with their customers.

A _____ specifies a target market and a related marketing mix. E Internet ad spending has stagnated and more marketers are shifting toward TV advertising. Which of the following statements is true regarding an import-oriented distribution structure.

The marketing management process is the process of planning marketing activities directing the implementation of the plans and controlling these plans. C 80 percent of a products sales come from 20 percent of the products purchasers. D Magazines do not accept local advertising.

1 point True False 33. 46 The primary goal of an integrated marketing communications program is to A have a companys entire marketing and promotional activities project a consistent unified image to its customers. E Magazines have poor reproduction quality of images.

A Mass-media costs are decreasing. C E-mail marketing messages are effective in reaching the desired target market and result in low costs. 24 Hundreds of millions of people are themselves supplying personal information to businesses through the use of personal social media accounts.

B control all facets of a products distribution. Which of the following statements about marketing is true. Which of the following statements is true of the two-step approach to mass communications.

The marketing management process is the process of planning marketing activities but not directing or controlling the implementation of these. Multiple Choice Marketing management involves implementing plans that have been made by and remain controlled by others. The importerwholesaler traditionally performs most of the marketing functions.

1 point True False 35. C communicate with customers primarily through mass-media advertising. B More customers have started relying on marketer-supplied information rather than finding out information on their own.

The focus of production-driven companies is on developing and sustaining relationships with their customers. Target marketing cannot be used with what is sometimes called the mass market. B 20 percent of a products customers account for 80 percent of the products marketing expenditures.

B More customers have started relying on marketer-supplied information rather than finding out information on their own. It is more cost effective to use marketing to retain customers than. A wide range of health care providers deliver care including practitioners in medicine chiropractic dentistry nursing pharmacy and allied health.

Successful companies recognize that creating and delivering value to their customers is. Which of the following are true with respect to target marketing. AThe marketing process is responsible for ensuring that the product design meets all the required specifications.

A health care system or healthcare is a way of diagnosing treating and preventing diseases illnesses injuries and other physical and mental impairments. C Many viewers are gaining control of message. A More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing.

The nations population pyramid was affected by a mass genocide. A mass marketing strategy is always preferable to a target marketing strategy. D E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines.

D 80 percent of a products marketing cost should be equal to 20 percent of the firms total marketing budget. The relationship between the importer and any middleman is similar to that found in a mass-marketing system. Which of the following statements is true regarding todays marketing communications.

17 hours ago1 point True False 32. C Many viewers are gaining control of message exposure through DVRs and video streaming. Which of the following statements is true of the marketing management process.

A Magazines have long lead times and deadlines that can reduce flexibility. Privilege Which of the following statements is true about marketing. Group of answer choices.

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